AMVETS release statement on rejected #PleaseStand NFL ad

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AMVETS release PSA

American Veterans (AMVETS) has produced a 30-second public service announcement elaborating on a print ad the NFL refused to run in its Super Bowl program because of the simple, two-word message – “#PleaseStand.”

Both the new PSA and the originally rejected print ad can be viewed and downloaded on AMVETS’s multimedia page.

AMVETS, a non-profit organization dedicated to serving veterans and promoting patriotism for more than 70 years, is delivering a message inline with its Americanism program by emphasizing the basic values of civic responsibility, public service, patriotism and respect for the flag.

Amid controversy surrounding the NFL’s decision to allow players to kneel during the National Anthem, the NFL rejected AMVETS’s “#PleaseStand” print ad January 21 and issued a public statement that called the ad too “political.”

AMVETS is a non-partisan organization and does not consider its message political at all. Its new 30-second PSA elaborates on its #PleaseStand message by not only calling for people to stand, but also to observe other non-political civic responsibilities as well.

A call for patriotism

“Our message has always been patriotic and polite. It simply requests that people choose to stand during the National Anthem. It neither judges, vilifies or even opposes those who choose otherwise,” said AMVETS Executive Director Joe Chenelly. “We’re simply asking that people choose standing, and the NFL has made it harshly clear that it does not want veterans delivering this message anywhere near its biggest game. We think that’s wrongheaded.”

The AMVETS Americanism Program is a patriotic program the organization offers schools and youth organizations nationwide as a resource for teaching children in kindergarten through 12th grade about their American heritage, civics and citizenship.

AMVETS is the only Congressionally-chartered veterans service organization open to all veterans who served honorably, including reservists & guardsmen. AMVETS has been a nonpartisan advocate for veterans and their families for more than 70 years.

Contact: John Hoellwarth
National Communications Director
AMVETS (American Veterans)
(703) 628-9621

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Lou Newman
Lou Newman is the CEO and Publisher of the Suncoast Standard. Mr. Newman earned a Bachelors of Arts degree from The Johns Hopkins University, majoring in Political Science with a minor in Writing. He also owns Newman Strategy Group, the Suncoast Standard's parent company, which specializes in business, political, and digital consulting. A husband and father of three daughters, Mr. Newman is currently active in the local community serving as President of Central Citrus Rotary and the Citrus Ridge Republican Club. He may be contacted at or (352) 870-4622.

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